Businesses should have an adequate number of reviews online. These reviews demonstrate that the company values customer feedback, and is committed to maintaining a good reputation. To encourage reviews, you can offer to review any negative comments. It doesn't matter if you own a small business, or a huge corporation; there are many options to increase online reviews and establish a healthy customer base.
Customers love to see many reviews
Consumers love to see a wide range of reviews before buying a product. Positive and negative reviews make a product more trustworthy. A high number of negative reviews can be a red flag and raise suspicions.
These reviews are verified and trustworthy. So, customers can easily determine if the business will treat them well. This can help consumers save time and money. Research shows that 88% trust online reviews when shopping. These reviews have a significant impact on businesses.
A business can grow by gaining positive reviews online. Customers are more likely to buy from businesses with positive reviews. Negative reviews could cause customers to shop less. Negative reviews can also lead them to look for alternative options. In fact, negative reviews can discourage 94% of online shoppers.
How to get more Reviews
For a brand new business it may be difficult to learn how to get more positive reviews online. The first step is to ask your customers. However, few will remember to do so, and even fewer will spend the time to figure out how to do it. There are many ways to increase reviews.
An email list can help you get more reviews. A good email marketing software can allow you to automatically email website visitors after they've made a purchase. This is known as an "triggered" email campaign. The best way to send an email is right after a customer purchases something. This will result in more customer reviews and more customers.
Offer incentives to encourage customers to write reviews. To entice customers into writing reviews, offer a sample or a small discount. Also, you can set up a station for reviews at your store. It is important that the process is clear and easy to understand for customers.
How to respond to negative reviews
Negative reviews can be very damaging to a business' reputation. Reacting professionally shows customers that you value their opinions and are ethical. It may also serve as a way to make things right. However, don't get defensive or overcomplicate your response; keep it brief and focused on solving the issue at hand.
Focus on your customer service commitment when responding to negative reviews. It is essential to acknowledge the reviewer and offer your sincere apologies. Consumers will often leave positive reviews if they are aware that the brand is trying solve the problem. Sometimes, businesses may even be able to get the name of those who wrote the review. These 7 steps will help you turn an unpleasant situation into an opportunity for you to show your customer care.
It is best to acknowledge negative reviews and make changes according to customer feedback. Try to reach out directly to the customer and explain the effect of the review on the company. If the customer cannot communicate directly, you can follow up offline with them to resolve the issue. If this fails, ask the person to remove your review.