Star ratings are a common metric that is used on many marketplace sites, such as Google.com, Amazon.com and TripAdvisor. These ratings come in a form of a 1-5 star rating.
These reviews are frequently the first impressions customers have of your company and can be a key starting point for sales. It is important to have a large number of positive reviews.
The star-rating system is one of the best ways to let others know what you think and how it affects your decision. But as people have become more reliant on ratings to help them make decisions, these ratings are being interpreted in different ways.
Consumers may trust a business more if it has many positive reviews. They will also consider that they are genuine. When a single bad review can lower a company’s rating, it is detrimental.
Businesses often try to increase reviews by giving away free or discounted products in exchange for reviews. This can be a huge mistake that makes the business appear dishonest.
This method can lead to companies overstating their positives to increase reviews and their star rating. This is true especially for smaller businesses who can only afford a few positive reviews, and cannot afford to let a few negative ones pass unnoticed.
It is also possible that you can be held responsible for a bad review. Small businesses can be devastated by this, particularly those who have been in business a long while.
We created the Five Star Review System (tm) to address this issue. The Five Star Review System(tm) allows your customers the ability to post their own testimonials. They are displayed automatically on your web page with the name of the customer and a direct link to your review pages on any review sites you choose.