App reviews allow users to share their thoughts about the app. They can help you see how well your application is performing and what could be improved.
Your app will gain credibility if you have more reviews. However, it is crucial to collect the right kinds of feedback at the right time and take action on it.
To achieve this, you will need to identify key touchpoints within your user journey and use advanced targeting tools to ask users their opinions at these moments. You can send push notifications asking users to rate your app and review it after they have reached a goal.
For app ratings to rise and to prevent churn, it is important that you send the review prompt or rating prompt right at the appropriate moment. The flow should only be initiated after a positive interaction.
This allows you to target users at the right moment when they are most likely to be satisfied with your app and leave a 5-star review. You can also use the in-app survey feature to get contextual feedback from users at these critical moments.
Another important part of making sure your app gets high-quality ratings and reviews is to make it easy for users to review it. Implementing a feedback loop will ensure your users have a seamless experience when using your app.
It is a good idea to create a support email that your users can use to contact you with any questions or concerns they may have. Include all relevant information such as name, account information and contact details so you can follow-up with them and offer further assistance if necessary.
Your reply should focus on addressing their problems and making things right for them. This will show users you care and that you are willing to help them.
A contest on forums and social media can help you get your users to write reviews. These contests can be extremely effective, especially if the winner is given iTunes gift cards or PayPal cash.
Your reviewers can then reply to the contest thread via the forum. Then you can pick the winner at random. This will allow you to encourage more users to review your application and increase the number or positive reviews.
It can be difficult to extract insight from a large volume of feedback. This is where sentiment analysis can come in handy, as it can highlight the most relevant emotions for your audience.
Sentiment analysis allows you to see which words are most commonly used in reviews. This will help you understand your customers' most pressing concerns. It can also help you prioritize your efforts to improve your app.